Hamming on Brainstorming

That is cool

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Question: Is brainstorming a daily process?

Hamming: Once that was a very popular thing, but it seems not to have paid off. For myself I find it desirable to talk to other people; but a session of brainstorming is seldom worthwhile. I do go in to strictly talk to somebody and say, “Look, I think there has to be something here. Here’s what I think I see …” and then begin talking back and forth. But you want to pick capable people. To use another analogy, you know the idea called the `critical mass.’ If you have enough stuff you have critical mass. There is also the idea I used to call `sound absorbers’. When you get too many sound absorbers, you give out an idea and they merely say, “Yes, yes, yes.” What you want to do is get that critical mass in action; “Yes, that reminds me of so and so,” or, “Have you thought about that or this?” When you talk to other people, you want to get rid of those sound absorbers who are nice people but merely say, “Oh yes,” and to find those who will stimulate you right back.

For example, you couldn’t talk to John Pierce without being stimulated very quickly. There were a group of other people I used to talk with. For example there was Ed Gilbert; I used to go down to his office regularly and ask him questions and listen and come back stimulated. I picked my people carefully with whom I did or whom I didn’t brainstorm because the sound absorbers are a curse. They are just nice guys; they fill the whole space and they contribute nothing except they absorb ideas and the new ideas just die away instead of echoing on. Yes, I find it necessary to talk to people. I think people with closed doors fail to do this so they fail to get their ideas sharpened, such as “Did you ever notice something over here?” I never knew anything about it – I can go over and look. Somebody points the way. On my visit here, I have already found several books that I must read when I get home. I talk to people and ask questions when I think they can answer me and give me clues that I do not know about. I go out and look!

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