It is interesting how various project management tools vendors position their products.
Manage any agile project with TargetProcess
TargetProcess slogan is outdated, since we are focusing on small to medium businesses. “Any project” does not fit anymore, so we should re-think it and create better, more focused message.
Basecamp is the top choice for entrepreneurs, freelancers, small businesses, and groups inside big organizations.
I think Basecamp has the best wording with very clear focus. Nice copywriting.
Build your Agile Enterprise with Rally Software. Knowledge, coaching and tooling to deliver working software in rapid iterations.
Rally has focused message as well. It is an enterprise-level solution.
Simplifying software delivery
Sounding slogan, but quite poor message on my opinion. It states that company mission is to do anything to simplify software delivery, while ALM tool is just a part of this.
JIRA provides issue tracking and project tracking for software development teams to improve code quality and the speed of development.
ScrumWorks was created to be as intuitive and streamlined as Scrum itself.
Effectively Plan, Collaborate & Deliver
Very general and you hardly remember it.