What we are? Focus and positioning

It is interesting how various project management tools vendors position their products. 

TargetProcess

Manage any agile project with TargetProcess

TargetProcess slogan is outdated, since we are focusing on small to medium businesses. “Any project” does not fit anymore, so we should re-think it and create better, more focused message.

Basecamp

Basecamp is the top choice for entrepreneurs, freelancers, small businesses, and groups inside big organizations.

I think Basecamp has the best wording with very clear focus. Nice copywriting.

Rally

Build your Agile Enterprise with Rally Software. Knowledge, coaching and tooling to deliver working software in rapid iterations.

Rally has focused message as well. It is an enterprise-level solution. 

Versionone

Simplifying software delivery

Sounding slogan, but quite poor message on my opinion. It states that company mission is to do anything to simplify software delivery, while ALM tool is just a part of this.

Jira+Greenhopper

No slogan.

JIRA provides issue tracking and project tracking for software development teams to improve code quality and the speed of development.

ScrumWorks

No Slogan

ScrumWorks was created to be as intuitive and streamlined as Scrum itself.

Microsoft Project

Effectively Plan, Collaborate & Deliver

Very general and you hardly remember it.

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