Chasing silver bullets and big/easy leverage points is human nature, I suppose, especially in business. And I think the western world equates certainty with survival, or at least success. Uncertainty seems the path to failure, a sure ticket to the great smelter. No wonder most people cling to any amount of certainty when the pointers of complexity science are all going the other way. In western thinking, people want the last chord to resolve. Newton resonates. Simple formulas are reassuring in a world that’s revealing its complex nature.

Chris Jones

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